The research also analysed Google Trends to discover when the nation starts planning its Christmas feast, with the interest in ‘Christmas food shop’ typically starting to rise in September.
Over the past five years, M&S has been the most popular Christmas food search on six occasions, however, in 2018 “Waitrose Christmas food” won the festive food fight, receiving more search interest than M&S. Waitrose Christmas advert 2022 focuses on the all-year-round care that goes into making Christmas special.
M&S’s most popular Colin the Caterpillar cake has been recreated ‘with his skates on’, for the Christmas shop.
A spokesperson from New Casinos said: “Christmas can be an extremely exciting time, with many companies making a huge profit from this season. It is interesting to see which supermarkets are winning the race to be the most popular choice for Christmas food and that some are taking over other prominent shops.
With the rising cost-of-living challenges, Christmas is undoubtedly an expensive time of year. Many supermarkets are attempting to ease the burden with a range of price points and Christmas dinner deals. Asda have stated “Whatever your budget, there is a Christmas for everyone” whilst Waitrose has announced a ‘festive £40 for four’ including all of the trimmings and desserts. ”
