Launched in 2017, the awards utilise the thousands of dealer reviews left by CarGurus users to recognise those businesses offering exceptional customer service. To make the cut as a Top-Rated Dealer, UK dealerships must maintain at least a 4.5 out of 5-star average rating and recieve a minimum of five verified customer reviews through the year.

The Top-Rated Dealer awards are available to both CarGurus free and paying dealers. All dealers that meet criteria for the awards receive a badge to display in the window of their dealership and a digital badge to use on their website. Paying customers also receive a Top-Rated Dealer plaque to display in their dealership.

CarGurus’ Top-Rated Dealer Awards are not only the hallmark of a customer-friendly dealership, but an unbiased validation of a dealer’s excellent customer service. The award also provides consumers with an extra layer of confidence as they navigate the car-buying process with a named dealer.

“Our Top-Rated Dealer Awards celebrate dealers who prioritize trust and transparency in car-buying, which are key values at CarGurus,” said Sam Zales, President and Chief Operating Officer at CarGurus. “We’re honoured to offer this distinction to these businesses, particularly the dealerships who have achieved Gold Award status through their consistently strong ratings and outstanding customer service.”

Dealers looking for insight into how to improve their online customer feedback can download the CarGurus e-book: “The Car Dealer’s Guide to Mastering Online Reputation Management.”

The guide provides automotive retail professionals with advice and best practices to help manage online reviews, including how to request reviews from shoppers, how to best monitor them, and strategies on how to integrate reviews into marketing and advertising. The latest version of the guide can be downloaded here.

About CarGurus, Inc.
Founded in 2006 by TripAdvisor co-founder, Langley Steinert, CarGurus, Inc. (Nasdaq: CARG) is a global, online automotive marketplace that uses proprietary technology and data analytics to connect buyers and sellers of cars. The company launched CarGurus.co.uk in 2015 and acquired UK-based PistonHeads.com in 2019. CarGurus operates CarGurus UK and PistonHeads as distinct consumer brands, with combined dealership sales operations.

CarGurus is the most visited automotive shopping site in the U.S. ^[i] and is the fastest growing online automotive marketplace in the UK among its nearest competitors based on the quarter over quarter percent change in average unique monthly visitors ^[ii]. PistonHeads is the largest motoring community in the UK ^[iii]. In addition to the United Kingdom and the United States, CarGurus also operates an online marketplace under the CarGurus brand in Canada. In the United States, CarGurus also operates the Autolist online marketplace as an independent brand. CarGurus also holds a majority stake in CarOffer, a digital wholesale marketplace based in Addison, Texas