Deakin & Francis, world-renowned British family jeweller, is proud to launch a new limited-edition pair of cufflinks, now released in gold-plated sterling silver. The cufflinks were designed to help fundraise for the lifesaving pre-hospital emergency care provided by Midlands Air Ambulance Charity.

The new gold-plated cufflinks, priced at £275 for each pair, have been crafted to help shine a brighter light on the gold standard of pre-hospital emergency care that the charity delivers daily through its lifesaving missions.

The Midlands-based producers of fine jewellery, luxury accessories and cufflinks launched its Air30 pulse range last year in sterling silver. The Air30 pulse range consists of a limited-edition lapel pin with matching sterling silver cufflinks that display the charity’s signature pulse design engraved on their respective faces.

Emma Wood, head of fundraising and marketing for Midlands Air Ambulance Charity, said: “We are extremely grateful to Henry Deakin and the whole team for supporting our pre-hospital emergency service by crafting yet another beautiful collection to commemorate our charity.

“Their continued support with the cufflinks will help fund future vitally important missions as each pair sold will fund one of Midlands Air Ambulance Charity’s critical care car missions.”

Henry Deakin, managing director of Deakin & Francis, added: “We are thrilled to continue supporting Midlands Air Ambulance Charity through the release of these bespoke cufflinks.

“As we are based in Birmingham’s Jewellery Quarter, working together with another Midlands organisation is a great opportunity to encourage local partnerships and support our local community. We hope that this new collection will fund more lifesaving missions.”

The jewellery range is available on the Deakin & Francis website via: deakinandfrancis.com/maacair30

To find out more about Midlands Air Ambulance Charity’s vital, lifesaving work in your local area, visit midlandsairambulance.com and follow the organisation on social media.